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Digital Marketing Coordinator

Overview
Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. With our credit cards, 4.6 million cardholders enjoy greater purchasing power and financial peace of mind.
We offer medical and prescription benefits, paid vacation and holidays, a 401(k) plan, teammate discounts, free access to our fitness center, an on-site cafeteria, tuition reimbursement, flexible scheduling, and more.
The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. You'll find we have the reach and leverage of a global corporation with the focus and energy that comes with being a smaller division rooted in its commitment to teammates and community.
Position Summary
Want to help us grow our digital footprint? We have a great opportunity for someone who can bring a fresh perspective to a developing team. CFNA lives at the intersection of automotive and financial services? do you think you have what it takes to help us refine our tactics and gain a competitive advantage in two interesting industries?
Our Digital and CRM Coordinator will be responsible for developing and maintaining our digital assets with a huge emphasis on customer experience. The position will work closely with our communications and creative services teams on crafting B2B and B2C marketing emails using HTML and CSS, and will also work with those teams to recommend changes to website layout and content based on trends, usability, search engine optimization, and website analytics.
The position will also be responsible for developing and maintaining an online marketing campaign schedule and promoting the brand via social media.
If you're a digital marketer that can think outside the box and is comfortable with our tactical requirements, we want you to help us bring new ideas to fruition.
Responsibilities
General Responsibilities
Work within the team to develop and manage all CRM activities including digital marketing for B2C and B2B channels.
Develop and maintain the roadmap for projects and initiatives to support sales goals and communications needs for the business.
Work with the Digital and Customer Experience Manager to further develop the design look and feel for CFNA's website, e-communications, online graphics, multimedia, and other digital creative.
Align with all divisions of the Bridgestone organization to ensure cohesive message throughout all facets of digital footprint.
Design, schedule, and deploy CFNA e-communications.
Suggest and edit marketing copy to ensure content posted online is user-friendly and appropriate for online audiences.
Work with the Data Analytics team to assist in the expansion of learnings into customer, best-practice marketing programs.
Provide analysis and timely reports on website usage, e-mail communications, and other online initiatives. Study the trends of those already coming to the site, evaluate the success of design assumptions, and make recommendations on improvement.
Stay abreast of trends and emerging technology in the online marketplace, adjusting the digital marketing plan accordingly.
Work with the Digital and CRM Manager to develop social media strategies to increase audience participation and transform visitors into brand advocates.
Qualifications
SKILLS AND EXPERIENCE
Bachelor's degree in Business, Marketing, or a related field
Knowledge and experience with HTML & CSS required
3-5 years of experience with B2C / B2B emailing programs
Creativity to suggest and develop original and responsive content
Project management with ability to manage multiple priorities
Familiarity with basic SEO best practices, keyword research, and website analytics
Must be a self-starter who takes direction well and can work with minimal supervision
Must be a team player with exceptional communication and organizational skills
Proven ability to build consensus and work effectively within a cross-departmental team
Must have a strong customer focus with the ability to identify unique customer segments
Have a creative eye for online page layout and digital media
Benefits, Privileges and Growth Opportunities
We offer over 31 Benefits and Privileges to include medical, dental, vision, 401k, cash balance retirement plan and more.
We are An Equal Opportunity Affirmative Action Employer, in fact, "One of our strengths is found in our commitment to serve a diverse customer population with diverse teams of teammates."
Over 100 years of success is an indication of the stability our workforce enjoys.
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